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Harley Earl, head of design at General motors, is credited with introducing the first Concept Car, The Buick Y-Job at GM`s 1938 Motorama . Earl popularized the idea of the "dream car", or concept car, a one-off, non-production vehicle built for auto-show display. Earl`s dazzling, futuristic dream cars forecast tomorrow`s styling innovations and whet the car-hungry public`s appetite for the "next big thing" in automotive design. Public reaction to the new designs was also used to gauge the popularity of future production models.